Based in Barcelona · Open to new opportunities

Hi, I'm Martina Yacobone

I'm a Product designer

I design digital products end to end, working at the intersection of user needs, business goals and technical constraints. I collaborate closely with product managers and developers to turn complex problems into clear, usable and scalable solutions. With a background in architecture, I bring a systems mindset, strong problem framing and a pragmatic, iterative approach to building products.

Selected work

KFC
01

KFC

E-commerce redesign · Not Found agency

2× purchase conversion after launch

Halo
02

Halo

Internal operations app redesign

8 interviews · 3 core task flows redesigned

Jobhop
03

Jobhop

Master's project · Referral platform

109 survey responses · tested with 6 users

How I work

01

User

I start from evidence — interviews, audits, data — to understand what people actually need and where they get stuck.

02

Business

Every decision is weighed against what the product needs to achieve, and I make the trade-offs explicit.

03

Feasibility

I design with constraints in mind and work side by side with developers, so good ideas actually ship.

A good experience only works when all three are aligned. Architecture taught me to think in systems and design within constraints.